Gumshoe.AI, Inc.

Privacy Policy

Gumshoe.AI, Inc, and its affiliates (“Gumshoe,” “we,” “our,” and/or “us”) value the privacy of individuals who use our website, https://www.gumshoe.ai/, and related services (collectively, our “Services”).  This privacy policy (“Privacy Policy”) explains how we collect, use, and share Personal Information from or about Gumshoe users or their devices.  As used in this Privacy Policy, “Personal Information” means any information relating to an identified or identifiable individual.  By using our Services, you agree to the collection, use, disclosure, sharing, and procedures this Privacy Policy describes.  Beyond the Privacy Policy, your use of our Services is also subject to our Terms of Service.  When you use our Services on behalf of one of our customers, we may process the information you provide to us in accordance with separate contractual terms between us and the applicable customer.

INFORMATION WE COLLECT

We may collect a variety of information from or about you or your devices from various sources, as described below.  Where applicable, we indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so. If you do not provide your Personal Information when requested, you may not be able to use our Services if that Personal Information is necessary to provide you with our Services or if we are legally required to collect it.

A. Information You Provide to Us

Registration and Account Information.  When you sign up for an account or register to use our Services, we may ask you for your Personal Information to create your account, including your email address and any other information you choose to provide to us.  If you log in using a third-party account such as Google, we will also receive information from those third-party account providers, such as your first and last name and email address.

User-Provided Information.  When you use our Services, we collect information that you upload to the Services, such as search terms, company names, information in documents or files, and any other inputs necessary to generate reports.

Communications.  If you contact us directly, we may receive other Personal Information about you.  For example, when you contact us to learn more about Gumshoe, we will receive your name and email address, and the contents of your message or attachments that you choose to provide to us.  If you subscribe to receive marketing or promotional communications for us, then we will collect certain information from you, such as your email address.   When we send you emails, we may use embedded pixels or other technologies to track information about your receipt and interaction with our emails, such as whether and when you open them, whether you access any links included in our emails, how long you read our emails, whether you forward our emails and to whom, your Location Information (described below), and your Device Information (described below), to learn how to deliver a better customer experience and improve our Services.  When you communicate with us online (e.g., via our online chat bot), we may receive any information you provide to us, and third-party vendors receive and store these communications on our behalf.

Careers.  If you decide that you wish to apply for a job with us, you may submit your contact information and your resume online.  We will collect the information you choose to provide on your resume, such as your education and employment experience.  You may also apply through LinkedIn. If you do so, we will collect the information you make available to us on LinkedIn.

B. Information We Collect When You Use Our Services

Location Information.  When you use our Services, we receive your location information.  For example, we infer your location information by using your IP address.

Device Information.  We receive information about the device and software you use to access our Services, including IP address, device type, device identifiers, web browser type and version, and operating system version.

Usage Information.  To help us understand how you use our Services and to help us improve it, we automatically receive information about your interactions with our Services, like the pages or other content you view, referrer information (the website you visited before coming to our Services), and the dates and times of your visits.

Information from Cookies and Similar Technologies.  We and our third-party partners may collect Personal Information using cookies, which are small files of letters and numbers that we store on your browser or the hard drive of your computer.  They contain information that is transferred to your computer’s hard drive.  We and our third-party partners may also use pixel tags and web beacons on our Services.  These are tiny graphic images placed on web pages or in our emails that allow us to determine whether you have performed a specific action.  We use cookies, beacons, invisible tags, and similar technologies (collectively “Cookies”) to collect information about your browsing activities and to distinguish you from other users of our Services.  This aids your experience when you use our Services and allows us to improve the functionality of our Services.  Cookies can be used for performance management (i.e., collecting information on how our Site is being used for analytics purposes).  They can also be used for functionality management, enabling us to make your visit more efficient by, for example, remembering language preferences, passwords, and log-in details.  Below is an overview of the types of Cookies we and third parties may use to collect Personal Information.

●      Strictly Necessary Cookies.  Some Cookies are strictly necessary to make our Services available to you.  We cannot provide you with our Site without this type of Cookies.  We use the following necessary Cookies:

●      Functional Cookies.  Functional Cookies are used to recognize you when you return to our Services.  This enables us to adapt our content for you and remember your preferences.  For example, we use functional Cookies to remember your choice of language or region.  We use the following functional Cookies:

●      Analytical or Performance Cookies.  We also use Cookies for website analytics purposes to operate, maintain and improve our Services.  We may use our own analytics Cookies or use third-party analytics providers.  These providers may also collect information about your use of other websites, apps, and online resources.  We also use the following analytical or performance Cookies:

Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings.  Please note that if you delete or choose not to accept cookies from our Services, you may not be able to utilize the features of our Services to their fullest potential.  You can find more information about your rights and choices, and how to block the use of certain Cookies in the section Your Rights and Choices below.

C. Information We Receive from Third Parties

Information from Third Parties.  If you choose to link our Services to a third-party account, we may receive information about you, including your profile information and your use of the third-party account.  If you wish to limit the Personal Information available to us from third-party services, you should visit the privacy settings of your third-party accounts to learn about your options.

Other Third Parties.  We may receive AI-generated content and analytical insights from third-party AI service providers based on inputs you provide to our Services.  These third parties may process your data in accordance with their own terms and policies.

HOW WE USE THE INFORMATION WE COLLECT

We use the Personal Information we collect:

• To provide, maintain, improve, and enhance our Services;

• To train, develop, and improve the artificial intelligence, machine learning, and models that we use to support our Services;

• To personalize your experience on our Services such as by providing tailored content and recommendations; 

• To understand and analyze how you use our Services and develop new products, services, features, and functionality;

• To communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to comments and questions, and otherwise provide customer support;

• To facilitate the connection of third-party services or applications;

• For marketing and advertising purposes, such as developing and providing promotional and advertising materials that may be relevant, valuable or otherwise of interest to you;

• To generate anonymized or aggregate data containing only de-identified, non-Personal Information that we may use for any lawful purposes;

• To find and prevent fraud and abuse, and respond to trust and safety issues that may arise;

• For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and

• For other purposes for which we provide specific notice at the time the information is collected.

LEGAL BASES FOR PROCESSING EUROPEAN INFORMATION

If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”), we only process your Personal Information when we have a valid “legal basis,” including as set forth below.

●      Consent.  We may process your Personal Information where you have consented to certain processing of your Personal Information.  For example, we may process your Personal Information to use Cookies where you have consented to such use.

●      Contractual Necessity.  We may process your Personal Information where required to provide you with our Services.  For example, we may need to process your Personal Information to respond to your inquiries or requests.

●      Compliance with a Legal Obligation.  We may process your Personal Information where we have a legal obligation to do so.  For example, we may process your Personal Information to comply with tax, labor, and accounting obligations.

●      Legitimate Interests.  We may process your Personal Information where we or a third party have a legitimate interest in processing your Personal Information.  Specifically, we have a legitimate interest in using your Personal Information for product development and internal analytics purposes, and otherwise to improve the safety, security, and performance of our Services.  We only rely on our or a third party’s legitimate interests to process your Personal Information when these interests are not overridden by your rights and interests.

HOW WE DISCLOSE THE INFORMATION WE COLLECT

Affiliates.  We may disclose any information we receive our current or future affiliates for any of the purposes described in this Privacy Policy.

Vendors and Service Providers.  We may disclose any information we receive with vendors and service providers retained in connection with the provision of our Services.  For example, we share user-provided inputs (e.g., terms and company names) with third-party AI providers, such as OpenAI, to generate and provide reports based on user-provided reports.

Analytics Partners.  We use analytics services, such as PostHog, to collect and process certain analytics data.  These services may also collect information about your use of other websites, apps, and online resources.

As Required By Law and Similar Disclosures.  We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your information may occur if you post any objectionable content on or through the Services.

Merger, Sale, or Other Asset Transfers.  We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. The use of your information following any of these events will be governed by the provisions of this Privacy Policy in effect at the time the applicable information was collected.

Consent.

Consent.  We may also disclose information from or about you or your devices with your permission.

YOUR RIGHTS AND CHOICES

Location Information.  You can prevent your mobile device from sharing precise location information at any time through your device’s operating system settings.  However, location is core to our Services and without it, you may not be able to successfully use our Services.

Marketing Communications.  You can unsubscribe from our promotional emails via the link provided in the emails.  Even if you opt out of receiving promotional messages from us, you will continue to receive administrative messages from us.

Your European Privacy Rights.  If you are located in the EEA or the UK, you have additional rights described below.

●      You may request access to the Personal Information we maintain about you, update, and correct inaccuracies in your Personal Information, restrict or object to the processing of your Personal Information, have your Personal Information anonymized or deleted, as appropriate, or exercise your right to data portability to easily transfer your Personal Information to another company.  In addition, you have the right to lodge a complaint with a supervisory authority, including in your country of residence, place of work or where an incident took place.

●      You may withdraw any consent you previously provided to us regarding the processing of your Personal Information at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before you withdrew your consent.

You may exercise these rights by contacting us using the contact details at the end of this Privacy Policy.  Before fulfilling your request, we may ask you to provide reasonable information to verify your identity.  Please note that there are exceptions and limitations to each of these rights, and that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain Personal Information for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.

How to Block Cookies.  You can block Cookies by setting your internet browser to block some or all Cookies.  However, if you use your browser settings to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Services.  You can change your browser settings to block or notify you when you receive a Cookie, delete Cookies or browse the Services using your browser’s anonymous usage setting.  Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings.  If you do not agree to our use of Cookies or similar technologies which store information on your device, you should change your browser settings accordingly.  Where required by applicable law, you will be asked to consent to certain Cookies and similar technologies before we use or install them on your computer or other device.

Do Not Track.  There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.

THIRD PARTIES

Our Services may contain links to other websites, products, or services that we do not own or operate (“Third-Party Services”).  We are not responsible for the privacy practices of these Third-Party Services.  Please be aware that this Privacy Policy does not apply to your activities on these Third-Party Services or any information you disclose to these Third-Party Services.  We encourage you to read the privacy policies of these Third-Party Services.

RETENTION

When you request that we do so, we take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period.  When we process Personal Information for our own purposes, we determine the retention period taking into account various criteria, such as the type of services provided to you, the nature and length of our relationship with you, possible re-enrollment with our Site, the impact on our Site we provide to you if we delete some information from or about you, and mandatory retention periods provided by law and the statute of limitations.

SECURITY

We make reasonable efforts to protect your information by using physical and electronic safeguards designed to improve the security of the information we maintain.  However, because no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information.

INTERNATIONAL USERS AND VISITORS

Our Services are hosted in the United States (“U.S.”) and intended for visitors located within the U.S.  If you choose to use our Services from the EEA, the UK or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your Personal Information outside of those regions to the U.S. for storage and processing.  We may transfer Personal Information from the EEA or the UK to the U.S. and other third countries based on European Commission-approved or UK Government-approved Standard Contractual Clauses, or otherwise in accordance with applicable data protection laws.  We may also transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating our Services.  By providing any information, including Personal Information, on or to our Services, you consent to such transfer, storage, and processing.  For more information about the tools that we use to transfer Personal Information, or to obtain a copy of the contractual safeguards we use for such transfers (if applicable), you can contact us as described below.

CHILDREN’S PRIVACY

We do not knowingly collect, maintain, or use Personal Information from children under 16 years of age (“Minors”), and no parts of our Services are directed to Minors.  If you learn that a Minor has provided us with Personal Information in violation of this Privacy Policy, then you may alert us at privacy@gumshoe.ai.

CHANGES TO THIS PRIVACY POLICY

We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted.  If we materially change the ways in which we use or share Personal Information previously collected from you through our Services, we will attempt to notify you through our Services, by email, or other means.

CONTACT INFORMATION

Gumshoe is responsible and the data controller for processing your Personal Information.  If you have any questions, comments, or concerns about our processing activities, please email us at privacy@gumshoe.ai.

240 2nd Ave S #300

Seattle, WA 98104

Last Updated: May 20, 2025