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Gumshoe pricing

Two monthly plans, priced per project, and a free sample audit to start.

Every plan runs on the Gumshoe persona and prompt engine

We build the buyer personas in your market, then the prompts each one would actually ask. Every audit below runs on top of that, which is why the same question asked by two different buyers comes back with two different answers.

How we build personas How we build prompts
What's included in one project

A project is your brand plus a focus area, usually one product or service line. Every plan includes unlimited seats.

Free sample
Free

One look at how models answer for your brand today.

Starter
$99 /mo
per project

Visibility tracked every month, with weekly monitoring.

Most popular
Pro
$299 /mo
per project

All five audits every month, with daily monitoring.

Run a free audit Get Started Get Started
Visibility Audit
Where you turn up across the models your buyers use, and who turns up instead of you.
Learn more 		One time Monthly Monthly
Sentiment Audit
How models talk about you, not just whether they mention you.
Learn more 		— —
Citation Audit
The sources models lean on when they answer, and who those sources talk about.
Learn more 		— —
Content Audit
What your site is missing against the questions buyers are actually asking.
Learn more 		— —
Technical Audit
Whether a model can crawl each URL, read it, and pull an answer out of it.
Learn more 		1 run 10 runs a month 50 runs a month
Monitoring
Snapshot Audits between full audits, so a slide shows up while you can still act on it.
Learn more 		— Weekly Daily

Running many brands? Talk to sales

A project is your brand plus a focus area

A focus area is usually one product or service line. A brand that tracks three of them runs three projects, and each one gets its own plan.

Example brand

lululemon

Three projects
  • lululemon + Leggings
  • lululemon + Running shoes
  • lululemon + Men's training

Each project is its own monthly subscription, which is why the prices in the table read per project rather than per brand.

Pricing questions

How much does Gumshoe cost?
Gumshoe has two monthly plans, priced per project: Starter at $99 a month and Pro at $299 a month. Every new customer gets one free sample audit first. There are no annual contracts and no per-seat charges.
What is the difference between Starter and Pro?
Starter covers a monthly Visibility Audit, a weekly Snapshot Audit, 10 Technical Audit runs, and 3 content generation runs. Pro adds the Sentiment, Citation, and Content Audits, moves the Snapshot Audit to daily, and raises the allowances to 50 Technical Audit runs and 10 content generation runs.
Is the price per account or per project?
Per project. A project is your brand plus a focus area, usually one product or service line, and each one carries its own monthly plan. If a brand tracks one focus area, that is one project. Three product areas is three. Different projects can sit on different plans, and most teams put Pro on the area that matters most and Starter on the rest. Nothing is pooled and nothing is metered, so adding a project is one predictable line item.
Can I try it before I pay?
Yes. Every new customer gets one free sample audit: 4 personas, 5 prompts per persona, 4 models, no credit card. It does not expire. A paid plan is what turns that one look into tracking over time.
Do you charge per seat?
No. Every plan includes unlimited seats, so the whole team can read the same audits.
Is there a contract?
No annual commitment. Both plans bill monthly, and you can cancel anytime.
What if I am tracking many brands or clients?
Each brand or client focus area is its own project on its own plan. If you are running many of them, talk to sales about pricing for the volume.

See what AI says about your brand

Start with the free sample audit. Pick a plan once you have seen the result.

Free to start · No credit card required