Gumshoe vs Otterly.AI
Both platforms track AI visibility, but they take fundamentally different approaches to how they measure it and what you can do with the results.
Feature-by-feature comparison
| Capability | Gumshoe | Otterly.AI |
|---|---|---|
| AI models covered | 11 models via API | 6+ engines (browser-based) |
| Testing methodology | Persona-driven API conversations | Keyword-based tracking |
| Persona analysis | Deep buyer persona simulation | Basic query tracking |
| Content generation | Built-in, insight-backed | Not included |
| Page-level AIO audit | 5-category scoring | Not included |
| Citation source tracking | Full source analysis | Basic mention tracking |
| Data methodology | Direct API connections | Browser-based scraping |
| Entry price | $0.10/conversation | Subscription tiers |
Why teams choose Gumshoe
- Persona-driven testing simulates how real buyers interact with AI, not just generic prompts
- Direct API connections provide consistent, reproducible, and ToS-compliant results
- Built-in content generation turns insights into action without leaving the platform
- Page-level AIO audit scores your content across 5 optimization categories
Where Otterly.AI stands out
- Broad engine coverage including Google AI Overviews and Copilot
- Free tools hub for lightweight GEO analysis
- Playful, approachable brand that appeals to SMBs
- Gartner Cool Vendors 2025 recognition
The bottom line
Otterly.AI focuses on lightweight tracking of AI mentions with a playful brand and broad engine coverage. Gumshoe takes a deeper approach with persona-driven testing, multi-model API integrations, and built-in content generation to act on insights.
The best way to decide is to try both. Gumshoe's first report is free with no credit card required.
See the Gumshoe difference for yourself
Run your first AI visibility report for free.
Free to start ยท No credit card required