AEO/GEO 1.0
AI answers.
A person asks a question.- AI recommends options.
- The person makes the choice.
“Does AI mention my brand?”
Your next customer has a Personal Agent. Will it choose you?
Personal Agents research, compare, and choose for people. Gumshoe’s persona-based intelligence helps you understand those choices, and what it takes to become the pick.
See which buyers AI sends your way
“Find me a pair of running shoes.”
Who’s asking
Persona
Training for a personal best- 50 miles a week
- Races for time
- Flexible budget
Personal Agent
Prioritize a lightweight racing shoe. Energy return and race performance matter more than everyday versatility.
Chooses a carbon-plated racer
Persona
Building an everyday running habit- Runs twice a week
- Comfort first
- Under $130
Personal Agent
Prioritize cushioning, comfort, and value. A durable everyday trainer is a better fit than an expensive race shoe.
Chooses a cushioned everyday trainer
Persona
Taking the long way off-road- Rocky trails
- Wet conditions
- Long distances
Personal Agent
Prioritize grip and protection on uneven ground. A road racing shoe won’t meet this buyer’s needs.
Chooses an all-terrain trail shoe
Used by more than 10,000 brands and agencies
From being in the answer. To being the choice.
AEO/GEO is evolving. As customers delegate decisions to Personal Agents, brands need to understand more than whether AI mentions them.
AEO/GEO 2.0
AI acts.
- A person delegates a task.
- The agent weighs their needs.
- The agent chooses on their behalf.
“Will their Personal Agent choose my product?”
A Personal Agent
represents a person.
We start there.
Personal Agents use their owner’s goals, preferences, and context to make decisions. Gumshoe tests AI through buyer personas, a practical proxy for understanding how those agents will choose.
01 · Discover the buyer
Who does AI think you’re for?
Gumshoe asks AI who the buyers in your market are, surfacing the personas and buying criteria it associates with your category.
02 · Test their preferences
Ask as each of those buyers.
Run conversations across leading models with each persona’s goals and context. See when AI prefers your product, and when it favors a rival.
03 · Prepare for their agents
Understand the likely choice.
Use those buyer-specific preferences to anticipate agent decisions, find the gaps, and improve the information agents use to evaluate you.
Informed by published research. Tested through Gumshoe’s persona methodology. Explore the thinking behind it →
63%
Overall visibility. A reassuring number, until you look closer.
Your average hides the buyers you’re losing.
An agent choosing for one customer doesn’t act on your average visibility score. It needs a product that fits that customer.
Gumshoe shows your visibility by persona, topic, and model, so you know exactly where to focus.
See the Visibility AuditThe Gumshoe Playbook
Understand the choice. Then give agents a
reason to pick you.
Five connected audits turn persona intelligence into a plan: where you stand, why you lose, and what to improve.
01Visibility Audit
Which buyers does AI recommend you to, and which ones does it send to your competitors?
See which buyer personas each AI model recommends you to, how you rank against rivals, and where a competitor gets picked instead.
Explore the Visibility Audit →02Sentiment Audit
How does AI evaluate your brand against the criteria that matter to each buyer?
Hear how AI describes you, unprompted and head to head. Gumshoe sorts what the models say into the pros, cons and caveats that shape each persona’s choice.
Explore the Sentiment Audit →03Content Audit
Where do you need clearer, more complete information about who your product is for?
Find the questions where your pages fall short for each persona, see the page that needs the work, and get a plan for what to add.
Explore the Content Audit →04Technical Audit
Can AI crawlers and agents access and read the information on your pages?
Score your pages on whether AI crawlers and agents can reach them, read them and trust them, from structured data and canonical URLs to Open Graph tags and publish dates.
Explore the Technical Audit →05Citation Audit
Which sources shape AI’s view of your category, and where should your brand be represented?
See the sources AI cites in your category, from YouTube and Reddit to review sites, and where your brand is missing from the ones that count.
Explore the Citation Audit →What our customers are saying
557%more citations of Shipium's own content in under four months
“Every AI prompt is basically its own little campaign now. Gumshoe showed us which personas and topics AI models associated with our brand, and we used that to create content that actually shows up in AI answers.”Read the Shipium story →
Kris GösserCMO, Shipium
“Switching to Q&A formatting based on Gumshoe's recommendations has made an astronomical difference across our clients. The platform pointed out gaps we'd completely missed, like entire audience segments we weren't writing for.”Read the Hawke Media story →
Rachael BlySVP, Services, Hawke Media
“We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build.”
Brittney FredHead of Search, Linkflow
How Freed grew AI visibility from 10% to 48%How The Navigators built a GEO agency practiceAll customer stories →
Pricing
Plans are priced per project: your brand plus one product or service line.
Every plan includes unlimited seats.
Free sample
$0
one time
See how AI answers for your brand today.
- Visibility Auditone time
- Sentiment AuditNot included
- Content AuditNot included
- Technical Auditone run
- Citation AuditNot included
- MonitoringNot included
Build your own
Starting at$99/mo
per project
Start with the essentials and add only the audits you need.
- Visibility Auditmonthly
- +Sentiment Audit+$100/mo
- +Content Audit+$100/mo
- Technical Auditmonthly
- +Citation Audit+$100/mo
- Weekly monitoring
Recommended
The Gumshoe Playbook
$299/mo
per project
Everything you need to get recommended by AI and picked by personal agents.
- Visibility Auditmonthly
- Sentiment Auditmonthly
- Content Auditmonthly
- Technical Auditmonthly
- Citation Auditmonthly
- Daily monitoring
Get to know the next decision-maker behind every purchase.
See who AI thinks your buyers are, which brands it recommends to them, and where to start preparing for their Personal Agents.